Today · CustomersWhere your profit is — and isn't
Your profit lives in mainland Britain.
Ireland sends more orders than mainland Britain — 148 vs 128 — but each is worth about £29 less (AOV £74.84 vs £104.10).
Cross-border carriage and duty thin the Irish margin further, so the profit sits in Britain.
Ireland: 54% of orders, but only ~38% of net profit.
- Mainland Britain
- Ireland
Orders
Net profit
Ireland leads on orders but trails on profit. Net profit by region is a modelled estimate (AOV, shipping and duty), not a measured split.