Today · 1 May, FridayBusy day, thin margin
2026 target
£650,000
2026 web PROJ
£517,523
£0.00
0 in baskets
£0.00
0 in checkout
£425.87
2 orders today

Today's pace · 12:00

-33% vs typical Fri
Actual£425.87Typical by now£640Full day£1180

Driving today

Top productOase PondoVac 4
£380.33
Top sourceOrganic search
2 of 2 orders
Today's Net Profit
Sales100.0%£30,961.00
Cost of goods−72.4%−£22,421.00
Gross profit27.6%£8,540.00
Traffic spend−9.50%−£2,940.00
eGross profit18.1%£5,600.00
Overheads−11.6%−£3,606.00
Today's Net Profit
£1,994.00
6.4%
Dropped Baskets
Theoretical Maximum10 Orders£3,063.13
Lost Baskets660.00%
Lost Revenue£2,453.2680.09%

24 Hour Momentum

2026 Projection Change
-£5,631.91
-1.08%

Monthly Performance

May Sales Projections
Current Stock Holding£130,220
Current In Stock %65.46%
May 2025 Sales£48,028
May 2026 Projected£26,427
May 2026 Growth−45%
May 2026 Proj Net Profit
£458
2.10%
April Sales
Apr 2025 Sales£47,164
Apr 2026 Sales£24,908
Apr 2026 Growth−48%
Apr 2026 Gross Profit37.58%£7,230
Apr 2026 Net Profit
£1,688
8.77%
March Traffic Spend
March Sessions9,816
March Conversion2.73%
March Bounce38.57%

2026 Year View

Sales · 2026 vs 2025
20262025
2026 Sales Analysis
2026 Sales to Date£138,479
2025 Sales Baseline£482,788
2026 Efficiency74%
2026 Sales Opportunity£715,309
2026 Lost Sales£184,722

Sales Analysis

Sales Top 10 Products
ProductQtyTotal
OPOase PondoVac 4 Pond Vacuum6£2,281.95
OPOase Pondovac 5 Pond Vacuum3£2,243.74
OAOase Aquamax Eco Premium 130003£1,627.47
AOAqua One Oakstyle 230 Tank & Cabinet1£760.68
JVJuwel Vision 180 Tank and Cabinet Set1£664.83
Sales by Country
CountryOrdersAOVTotal
UK - Mainland128£104.10£13,324.60
Ireland148£74.84£11,076.94
Sales Top 10 Brands
BrandQtyTotal
Oase49£9,907.62
Aqua One118£2,192.13
Sales Top 10 Categories
CategoryQtyTotal
Pond Equipment62£12,310.42
Aquariums41£6,840.20
Filtration98£3,927.55
Lighting73£1,884.10
Food & Treatments212£1,465.30
Sales Summary
DateOrdersAOVTotal
Fri 01 May 264£152.47£609.87
Thu 30 Apr 2611£119.47£1,314.22

Customers

Customers
Number of Customers9,684
Average Order Value (AOV)£83.34
Customer Lifetime Value (CLV)£86.94
Size of Mailing List13,330
% Orders Fulfilled
95.28%
May Sales Origin
Domestic 66%International 34%
Device Sales Origin · Last 30 Days
Mobile 74%Desktop 26%
Sales by Country · Last 30 Days
  • UK£13,324.6055%
  • Ireland£11,076.9445%
2026 KPIs
Projected Gross Profit£137,499
Projected Net Profit£30,312
Projected Net Profit Margin7.13%
Target CPA8.00%
Current CPA9.78%
Efficiency
74%

Agency Fees

IRP Service Marketplace
FWD Ecommerce Fee Share30.00%
Total Marketing Spend£2,958
Agency Activity (Last 30 Days)
PersonnelIRP AdminTrading
CAChloe Anslow21h 19m1m
JCJames Cave15m6m
FWDFWD Ecommerce9h 29m50m
ZOOM OUT
May 2026 web PROJ
£25,694
vs May 2025
£48,028
May 2026 web£25,694
-47%Growth
vs May 2025£48,028